Fairy Investing

Magic Returns

Beyond a single impact score.

Every venture publishes a full return profile — category scores, confidence, evidence, distribution, risks, and projected vs verified state. Transparent. Versioned. Comparable without oversimplifying.

Twelve return categories.

Admin-configurable and versioned. Ventures pick only what genuinely applies — we don't penalize a project for categories that aren't relevant.

  • Financial Value

    Local business revenue, household savings, tax base — value created in the place, not a return paid to backers.

  • Local Economic

    Jobs, local purchasing, entrepreneurship, ownership.

  • Property & Place

    Vacant activation, streetscape, infrastructure — tradeoffs surfaced.

  • Opportunity

    Skills, credentials, mentorship, work experience.

  • Access & Convenience

    Distance, waiting time, food access, transportation.

  • Quality of Life

    Enjoyment, comfort, beauty, dignity, time savings.

  • Health & Safety

    Healthier food, safer public space, mental well-being.

  • Social & Connection

    Relationships, trust, volunteerism, belonging.

  • Cultural

    Public art, heritage, festivals, storytelling.

  • Environmental

    Trees, waste, water, habitat, climate resilience.

  • Civic & Institutional

    Stronger organizations, leadership, participation.

  • Innovation & Future

    New ideas, replicable methods, proof of concept.

Claim base score

Zero to 100, per claim.

  • Reach vs target population0 – 20
  • Depth of expected change0 – 20
  • Duration0 – 15
  • Additionality0 – 15
  • Local retention0 – 10
  • Distribution & fairness0 – 10
  • Verifiability0 – 10

Claim = max(0, Base × Confidence − Tradeoff Penalty)

Confidence multiplier

Evidence changes what a claim is worth. Confidence is never hidden.

  • Exploratory0.50
  • Plausible0.65
  • Supported0.80
  • Strongly Supported0.90
  • Verified1.00

Scoring model version MRM-v0.1. Every displayed score stores the version it was computed under.

What Magic Returns are not

  • · Not a guarantee.
  • · Not a credit rating.
  • · Not investment advice.
  • · Not a substitute for due diligence.
  • · Not a promise that projections will occur.
  • · Not tradable, transferable, or a security.